One agreed to $3. 2 billion acquisition of Vivint Solar and photovoltaic in the history of the largest us housing rules

Household photovoltaic network - one has agreed to trade stocks to buy Vivint Solar, deal worth $3. 2 billion, including debt.

according to wood Mackenzie ( Wood Mackenzie) Research the product U. 年代。 PV Leaderboard * on the PV data tracking, one with Vivint Solar, in the past few years has been ranked first and second residential PV companies in the United States. One occupies about 9% of the market share, Vivint, followed by market share of about 7 - 8%. Temporary not consider changes in market share, the merged enterprise market share is expected to reach more than 15%.

just last week, solar panels, tesla also announced the parts to the market supply of cheap housing photovoltaic products. The recent market signs that the industry in the & other; Cost effective & throughout; The direction of development. As the ITC ( Investment Tax Credit, Investment Tax Credit policy) Is about to expire, residential photovoltaic market will have to be the next frontier field to cost. One has to take action, the plan through the acquisition cost advantage.

one of Vivint Solar acquisition will allow it to increase market share nearly doubled, photovoltaic (pv) grid, is the largest in the history of residential pv value of an enterprise integration. In the short term, one will make full use of the scale, solar equipment, realize the coordinated effect of price, continuously enhance its cost competitiveness.

after the completion of the acquisition, solar portal, how the enterprise long-term development future, temporarily unable to conclusions. One said, Vivint direct channel ( Door to door sales) One of the existing sales platform for the supplement. Door to door sales model, however, because of the cost is too high, is now gradually eliminated by industry. Although for a long time, Vivint door-to-door sales model has achieved a lot, but it can't seem to be a long-term growth. Especially in the customer's understanding of residential photovoltaic products gradually deepen, sales channel transferred to the digital platform, the new champions of the outbreak has not improved, Vivint originally door-to-door sales model does not reflect its long-term development advantage.

on the other hand, in the long run, the customer's perception of the brand value and approved or be the most effective way to reduce customer acquisition cost. One/Vivint market share increase, solar portal, as well as increase the brand awareness of the residential pv products, for the long-term business growth.

the original title: one agreed to buy Vivint Solar, a U. S. residential pv case in the history of the largest enterprise integration