Tesla 'play' behind the market: the beginning of the confrontation

In announcing the car after the price, only once every 10 days, tesla announced to raise the global automotive related products for about 3%. And, tesla will specially & other; Sales & throughout; Set aside a week's time, despite the recent pull banners for the price & other; Throughout the rights &; The old owners embarrassed complexion.

automobile products suddenly big price cuts, for many brands, will damage the brand and customer loyalty. But in fact, the tesla reneged on price, and take care of the old owners feel relationship, maintain customer loyalty, may be not.

according to tesla, previously the price because the company is the sales way to online sales around the world, combined with the change of the pattern, tesla will close a lot of stores, which can make all car price of the product is reduced by 6% on average. And for this & other; Go back on our word & throughout; Price of tesla's explanation is that after a period of assessment, the company decided to shut down only about half of the stores, only about half of the cost savings, as a result, car prices rose 3%.

closures can reduce costs, auto products can reduce the price by 6%; After assessment found only close half of the stores, so prices rose 3%, tesla & other; Play & throughout; Market reasons, direct and coarse

it is important to note that while the rose after the price has not yet formally launched, but between a down one up, tesla or completed the price. Price after the expansion of scale, or one of the main purpose behind the renege tesla. Is a noteworthy details, previously announced price cuts, tesla unveiled at 3. Standard version of the $50000 Model 3 models, models and the prices rose, the only is the car is not covered.

in 2018 in the average selling price of this car Model 3 to 5. Under the condition of $90000, sold more than 140000 vehicles, once the lowest price to 3. The impacts of $50000, the automobile market is indisputable. The tesla prices callback, but did not adjust the standard version 3 models, the Model also reveals the tesla's emphasis on this Model.

so, Model 3 want to do it for 3. $50000 still have profit from tesla existing capacity layout and supply chain layout, there is only one possibility in the construction of Shanghai factory. According to previous musk, a Shanghai plant production capacity 250000 pure electric vehicle, will start Model 3 production by the end of 2019, 2020 production; After fully put into operation, the plant output will climb to 500000 pure electric vehicle.

for tesla has been billed as China's many building cars in terms of new forces, the tesla depreciate event, perhaps is the beginning of the confrontation. Tesla's product differentiation, has two consecutive profitable quarters, has formed the order, marketing low cost advantages, both will bring pressure to China building cars new forces. Moreover, tesla closures, use the online sales model, for the present stage of building cars new forces, is also unable to replicate. For traditional car companies.

tesla into competition and its related car companies, for consumers, can bring certain benefits. Tesla, for example, recently launched & other; 7 days or 1000 miles, 1600 km) Can a full refund within & throughout; Solution, if the other car companies are under pressure also began to learn, can protect the interests of the consumer to a certain extent.

a few days ago, for tesla reduction and the enderle factory on the impact of the independent brand cars in China, minister of the ministry MiaoWei the securities times reporter said that the competition is the best measures and means to promote enterprise progress, tesla competition pressure is good, is advantageous for the Chinese car companies learn from each other, complement each other, the final result must be market decisions and evolution.

of course, tesla had its own problems to resolve. A car companies, said an official with the most automakers cannot reproduce tesla's direct sales model, a big reason is that they can no longer afford the inventory of cars bring pressure. Recently, tesla Model 3 because in Chinese customs & other; Auto identification error, missing nameplate & throughout; Problems and are required to rectification, and involved a total of 4678 vehicles, if the rectification process is slow, the customs clearance time is longer, tesla need money under pressure will increase.

on the other hand, tesla's supply chain security issues are also highly attention, especially in terms of core parts battery batteries, by panasonic & other; Control & throughout; The tesla several times been linked and ningde, LG chem to discuss cooperation, and the related after rumors, tesla and the parties in a timely manner to clarify and show & other; Carefully & throughout; The mean.