Tesla put up the shutters, solar energy business are suspended

Reuters has published two articles, tesla widening scope of a decision to close the store not only the company into an unknown domain, has also led to its before buying solar business is on the back burner temporarily.

it is important to note that tesla suddenly shut down of the world's most shops and also for the solar business is a wake-up call. The company in 2016 passed a controversial deal for the price of $2. 6 billion to the business, but now in recession.

in the musk in June last year to give up the cooperation agreement signed with the home depot, tesla with only a solar sales outlets. But musk announced on Thursday it would put up the shutters decided to cause the & other; Only & throughout; Solar energy equipment sales outlets disappear.

　　“ Solar energy is now a tesla's stepson. They made two consecutive hit solar business decision, they may be the idea of home depot this matter feel more regret. ” Forrester Research chief economist frank & middot; Gillett ( Frank Gillett） Said.

when tesla to SolarCity takeover, it was a debt-laden solar panel sales and installation company. The company founded by two Cousins of musk, its shares fell more than 70% from record highs. Musk believes a deal can bring obvious synergistic effect, so that at the same time sold to customers cars and solar systems.

but it turns out is not the case, tesla's solar business has been shrinking, because sales Model 3 cars have become the company's top priority. As part of the job cuts in June last year the company, tesla closed around a dozen solar installation locations.

tesla said, the global energy and solar energy products all sales jobs are also turning to online now. At present, the company says about 75% of the sales of solar energy is by way of networks or recommend, outside the store.

　　“ Most of our residential solar and Powerwall orders generated by retail stores outside, including online or recommended. We believe that this shift to online sales model, supplemented by our support team to provide professional energy consultant, will create the industry's best and most seamless customer experience. “ Tesla's spokesman said.

thanks to simplify to sales business, tesla last November will cut the price of residential solar system by 25%, on average, save $3000 to $5000. The company also said, turning to online sales will release additional cost effectiveness.

as a result of the home depot stores the traffic is very high, so cancel the cooperation with the company for tesla solar business sales by the huge impact. In the fourth quarter, the company has installed 73 mw renovation of solar system, from the previous quarter fell by 21%, far below the quarterly amount of more than 200 megawatts of installed at the beginning of 2016. Power generation and storage revenue was down more than 7% last quarter, to 3. 71. 5 billion dollars.

in addition to selling their own brands and third-party solar panels, tesla also sell household and commercial energy storage system, namely the so-called Powerwall and Powerpack. Tesla said, almost all of the pure Powerwall orders are through the network, or some third party solar installer order.

the tesla's annual report in 2018, due to design changes, musk was launched in 2016, the solar roof tiles installed speed & other; Slow & throughout; 。 Responsible for making this kind of tiles tesla buffalo, New York plant shut down because of the assembly line problem.

a in January this year was fired before tesla solar salesman told Reuters that about 70% of the solar energy potential customers from the home depot. Sources said the tesla's senior management & other; Do not understand the importance of the big retailers to reach an agreement with & throughout; 。

　　“ If you want to large quantities of sales, you must take the initiative to find customers. ” The man said, & other; Solar products is not sexy, cannot attract customers take the initiative to find you. ”

musk said, tesla will continue to open a few stores in high traffic areas as demonstration and information center, at the same time also will provide detailed information about the energy products.

when the customer when ordering a car on tesla's web site, they will receive the order in the process of configuration of solar power and other energy products message.

tesla said in January this year, the company & other; Still in our sales channels from tesla transferred to our partners stores, and training of our sales team in selling cars at the same time sales of solar energy systems. ”

but once at tesla's solar sales staff told Reuters, tesla had the sun behind, tesla brand of solar panels in the second half of 2018 has even can't install.

but for distributed photovoltaic (pv), in the second half of 2019 the implementation of subsidy programs, basic size within 3 mw. Because of the low voltage grid much lower cost than the cost of the high voltage grid, and events to spontaneous self-used rate also can get very good security, are generally more than 80%.

　　“ They told us, the company focuses on the Model 3, & throughout; A former salesman said, he left the company, in January of this year. “ Model 3 must be success, otherwise, the company can't live. ”